In recent weeks, the Florissant Patch Facebook page has been abuzz with talk of a local business that has the opportunity to help put Florissant on the map—and to help grow their dream in the process.
de.lish can win national coverage if the cafe gets the most votes by Feb. 4. All you have to do to cast your vote is to view an almost four-minute-long YouTube video.
The local favorite was at or near the top of the list in votes for weeks—but then, one day, another St. Louis area restaurant suddenly blasted up to the top of the list—receiving nearly 50 thousand votes literally overnight.
Word around the community is that the restaurant may have purchased YouTube views in order to capture the coveted first place spot.
Can You Really Purchase YouTube Views?
A rapidly-developing market has hit social media with a vengeance—and it involves paying people to increase your online popularity (or the appearance of it, anyway) by sending real or artificial viewers to their YouTube videos, among other venues and media types.
“It was a smart way to get more popularity before Google caught on to the trick,” according to a recent blog post from Telework USA. “Some may consider this method of bolstering your career as cheating and others may consider it sly and a smart way to gain success. Apparently, Google considered it cheating to buy Youtube views.”
So Did the Other Restaurant Really Buy the Views?
Unfortunately, there’s no way for us non-Google employees to know, but a blogger at BadMusicAllDay.com recently pointed out that getting a “ton of views but very few likes or comments” is the number one way to spot a fake YouTube video.
“For example, if a video has 50,000 views, it should have approximately 100-170 comments,” the blogger wrote. “Additionally, a fair assessment for ‘likes’ (or dislikes) should be about 1 for every 100 views.”
At the time of press, the other restaurant’s video showed 49,855 views and had just six comments—one from me. Also, the video had 150 likes—but according to the formula above, if the votes are legit, there should be nearly 500 likes.
What Do You Think?
Assuming this is true; do you believe that it’s cheating to purchase YouTube votes to win a contest? The restaurant had less than 1800 votes all month long, and then a few days before the contest ends, suddenly get 50K overnight--that part is true for sure. The rest is just conjecture.
How do you feel about this situation? Do you think the other restaurant’s owners cheated and purchased YouTube views to take the top spot in the contest, or did they just get lucky one night? Share your thoughts in the comments section, below.