When the Florissant Fritz’s location opened for the 2013 season Monday, it was a special time for the popular frozen custard franchise.
The family-owned business celebrates 30 years in business this year.
“We’ve been so fortunate to start our business from scratch and last,” Debbie Fritz, co-owner and co-founder of Fritz’s Frozen Custard, said.
The family business has remained a family affair through a number of ways.
The store has shops in St. Peters, Wentzville, O’Fallon, MO and West County, with all except the West County store being family-owned.
In addition, some of the concrete favorites, such as Adam’s Apple, Corey-O and Bryan’s Hawaiian are named for Debbie and Terry Fritz’s sons. Last year, the family released the Alli-Oop, which consists of vanilla frozen custard, fresh strawberries and cheesecake bites, named for the Fritz’s granddaughter.
Their employees are close to family, as Debbie Fritz said that approximately 80-90 percent of their employees return each season to work.
The business has plans for its custard stores and customers to celebrate the anniversary, but Fritz said they are keeping the details under wraps for right now as they put the finishing touches on them. They’re also working on opening the rest of their stores. West County opens March 2, and the Wentzville location opens March 11.