Deleo's Dishes Out More Than the Traditional Deli
General manager of the new popular Florissant cafe has plans to build upon its predecessor's legacy.
Since opening three months ago, Deleo’s Café and Deli has been edging its way into the hearts and palates of Florissant diners.
General Manager Jake Hall got inspired for the idea after visiting the original Deleo’s Café and Deli in Estes Park, CO. He and his friends had been considering starting a business, and while on vacation in Colorado, they found what they were seeking in Deleo’s.
Hall said that he and his partners bought the brand, rebranded it and decided to bring it to St. Louis, more specifically to Florissant.
The original Deleo’s closed down late last year when the owner retired.
Florissant has allowed for the café to build community partnerships with businesses, such as next-door neighbor T R Gater's Pub by providing a late-night menu. He's hoping to continue to do similar ventures with others down the road.
"I want more community-based partnerships," he said. "If we can keep the money here [in town], the better we'll be."
Scoping the Menu
If you were familiar with the former occupant of the Deleo's space on Lindbergh, Fortel’s Pizza Den, you might be surprised to find that the inside of Deleo’s doesn't seem to resemble the old pizza place at all.
These days, the location boasts a couch area, reserved dining room space and a large counter area. Plus, customers are lured in by the tempting aroma of the marinating meats for the day’s sandwiches and salads as they enter through the first door.
Hall said that in buying the original brand, they didn’t change a thing, so the menu features a number of sandwiches, wraps and salads with names pertaining to movies or movie characters such as The Dirty Harry, The Pastraminator and The Babe.
You might notice that Deleo’s isn’t the traditional deli most people might expect, but Hall looks forward to changing that perception.
He said that he’s looking forward to selling imported meats and cheeses in bulk, and he’s hoping to put a deli case into the front.
He’s also getting ready to start a breakfast menu on May 14 and live music on weekend nights.
Plus, he hasn't ruled out the possibility of expanding the business.
"We are aggressively looking to grow as debt free as we can," he said.
Al T.
9:42 am on Wednesday, May 9, 2012
Deleo's is great. We "found" them several weeks ago and have managed to eat there at least once a week since. So far my favorite is the Pastraminator.
normalicy
12:19 am on Thursday, May 10, 2012
When I have some money available, I'm hoping to check this place out.
Bruce
7:11 pm on Thursday, May 10, 2012
I have a friend in Estes Park, who had frequented the original location multiple times. His comment: "Our loss is your gain." You have to try this place!
Marc DeSantis
9:31 pm on Thursday, May 10, 2012
I know this is an italian sandwich shop, but it would be nice to see a wider variety of vegetarian options.
Jean Mueller
3:18 pm on Wednesday, May 16, 2012
Jean
Just had lunch at DeLeo's. Best Chicken Salad I've ever had! Can't wait to try thier other sandwiches, They sound delicious. The building itself is very inviting, really enjoyed the art works.